2026  ·  Italy  ·  Documentary

Be Brave

STATUS: Completed

Be Brave

This film is currently not available.   
"In 1996, Diesel officially landed in the United States, the homeland of denim, challenging Levi's on its own battleground: Lexington Avenue. This is where Be Brave, the documentary about Renzo Rosso, founder of Diesel and the OTB Group – today a true fashion empire – begins. To tell his story, the director embarks on a journey through interviews with friends, colleagues, artists and creatives. They all say the same thing: meeting Renzo means feeling truly seen for the first time. But Renzo Rosso is not only an entrepreneur and designer, he is also a communication genius, a man who has always pushed the boundaries of language, provocation and irony. This is why the film chooses to use AI as a storytelling tool: a game with the audience, a challenge. An attempt to spark a conversation about the technological progress achieved through AI and about the true creativity that can only emerge from the wonderful stupidity of human beings."

Credits

Director
Francesco Carrozzini
Writer
Lara Prando, Michele Abatantuono
Producer
Lorenzo Mieli, Mario Gianani, Gabriele Immirzi

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