Bond, James Bond. Can anyone ever live up to that name? 1952. In Jamaica: When author Ian Fleming needs a name for his sleek and stylish secret agent, he steals one from an unsuspecting ornithologist and creates a pop-culture phenomenon about the quintessential alpha male. 2022. The 60th anniversary year of 007 on screen: Director Matthew Bauer goes on a mission around the world to explore the lasting, contrasting, and highly personal impact of men who grew up with the name James Bond. They share their lives and adventures.