What is a “Schützenfest” (shooting festival) and what is it for? According to the websites of shooting clubs and club supply stores, these celebrations serve a dual purpose: on the one hand, they preserve traditions, and on the other hand, they offer a wide range of entertainment for the local population and guests. Both aspects can be seen in Lennart Hüper’s and Lennart Miketta's The Big Day: the local customs being maintained, and the all-purpose nature of the event.