2022 | Switzerland | Short

Gods of the Supermarket

  • English, French Portuguese, English 8 mins
  • Director | Alberto Gonzalez Morales
  • Writer | Alberto Gonzalez Morales
  • Producer | Nicolas Wadimoff, HEAD – Genève, Delphine Jeanneret

STATUS: Released

This film is currently not available.   

In a series of appropriated images – more or less randomly – from the internet, we wander through an amusing and frenetic discourse on the tension of love-hate for the body. In this protein shakes and energy bars culture, we are faced with two inverse but complementary feelings: on one hand, the attraction for this herculean body present both on supermarket shelves and in porn films, on the other, the repulsion for the real body that does not correspond to these ideals.

Body Image Culture Love-Hate Fitness Body Positivity Consumerism Media Internet Desire Repulsion Self-Image Ideals Masculinity Society Identity
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