From homework to grocery shopping and from healthcare to farm life - the human experience is changed drastically by the seemingly unstoppable onset of data, algorithms and AI. But is this an improvement? Ethicist Tamar Sharon researches how digitalisation changes our lives and how Big Tech embeds itself into ever more aspects of the public domain. Do we profit from this development, or does it primarily pad the pockets of Silicon Valley giants? Sharon advocates for regulation as well as a shift in thinking so that technology once again serves the public interest.