About

Televisión Serrana (TVS), is a community-based television and video collective operating in Sierra Maestra in Cuba. TVS was founded by Daniel Diez Castillo in 1993 and is located in the small town of San Pablo de Yao, in the Buey Arriba territory. This small community inhabits 32, 000 people and most are coffee growers and/or producers. The focus of TVS is to acknowledge and give voice to the farmers in the mountain ranges. TVS is preserving the culture of this small community and “connecting them to the broader cultural life of Cuba. TVS promotes awareness of the lives of those living in the Sierra Maestra through the form of art. TVS uses art to speak about the community's needs, beliefs, identity and to find “solutions to problems”[2] in the region. TVS received national recognition on January 15, 1993 when institutions came together to sponsor and support TVS. UNESCO provided additional funding and support. The Cuban government supplied staff and training for employers and volunteers through the ICRT. Televisión Serrana was founded to "rescue the culture of campesino communities" and to foster communication between communities, particularly those in the mountainous region of the Sierra Maestra. Through the exchange of information, TVS hopes to identify solutions to common problems between these communities. Furthermore, TVS aims to affirm the identity of the people of the Sierra Maestra during a time of increased globalism. Tools used for Television Serrana are simple, it includes: "VHS, Super VHS and Beta nonprofessional cameras and editing equipment". The crew of TVS consists of “three cameramen, three directors, two editors, two producers, two sound assistants and three drivers who also set up the lighting when needed. One main feature used in TVS are video letters. A video letter is a reportage that captures the people of Sierra Maestra’s experiences, lives and dreams through their own perspective. Video letters are not edited by the media, but they show the true reality and struggles of the people. Video letters are also important because they are seen by others and are used for responding. They create communication between boundaries and is a great factor in Television Serrana.

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