Pursuing an answer to the title question, Segalove interviews kids, executives, consultants, etc., in order to educate herself as to the ins and outs of the financial world. Keen observations about wealth and success from experts are matched against Mr. Science demos and animated graphics in this somewhat mocking look at the culture of business. Segalove says, “What Is Business? is about growing up. The first building I would have blown up in '68 was the business building. Now, students are just going to college to get an MBA. That’s all you hear about. MBA is what LSD used to be."