U & I dOt cOm is an experimental narrative/documentary hybrid about Zoey, a teenage girl who negotiates her identity in cyberspace. Dreaming about the perfect true love, she secretly navigates 3-D worlds to find romance. A web contest sweeps her into a dreamscape of desire and deception as hidden mechanisms of e-commerce, online data-mining, and real-time consumer profiling monitor her every move. When Zoey finally rebels, her sense of self, her home, and her relationship with her mother are forever transformed in the new cyber-cultural domain.