1991 | United States | Experimental

Slogans

  • English - 9 mins
  • Director | Antonio Muntadas
  • Writer | -
  • Producer | -

STATUS: Released

This film is currently not available.   

Slogans is a visual deconstruction of advertising slogans, a literal and metaphorical illustration of the disintegration and loss of meaning in the contemporary media landscape. Appropriating text from a series of familiar print advertisements—Choose Your Weapon, Play To Win, Talk Is Cheap—Muntadas enlarges, digitizes, and overlays words until they devolve into abstract mosaics. Accompanied by a banal muzak soundtrack, this display of text as image demonstrates advertising's insidious transformation of language into empty signifiers.

Media Advertising Language Semiotics Television
Film Organizations
Video Data Bank
DISTRIBUTION