R.M. Fischer’s lamp sculptures, made from found industrial parts in a hybrid style of high-tech slickness and Baroque exaggeration suggested parodies of industrial commercials. The narration sounds like advertising hype but is actually composed from critical reviews of Fischer’s work. The slick, serious look of the final tape was accomplished in part by using a professional voiceover actor, a commercial photographer, and music composed for a brand-name commercial. Unlike most film or video programs about art and artists, MICA-TV does not attempt to look at their subjects from a detached or biographical standpoint. Rather, they develop a TV/video equivalent of the artist’s work, an approach stemming from the belief that a viewer can learn more directly about the artist’s work by seeing his ideas directly re-visualized in another medium.