Whether it is the garish neon colours, fuzzy VHS images or iconic music videos, the 1990s are experiencing a big revival in video, streaming and social media. But why is this aesthetic so fascinating, especially to young filmmakers and visual storytellers? The panel discussion “Rewinding the 90s: Pop Culture, Music Videos & Visual Trends” combines perspectives from pop culture practice and current music video and film production. With Jenni Zylka hosting, Nico Beyer, Nilz Bokelberg and Laura Russ will discuss influential videos from the 1990s, their experimental visual language and narrative strategies, and the impulse they are providing to the shape of today’s visual storytelling. The focus is on visual codes amid MTV, rave and underground culture, analogue technologies, early digital image practices, and how young filmmakers are reading anew, citing and transforming the 1990s. The panel shows that between looking back, analysing the present and facing the future – the 90s are still with us.