In the high-octane, unorthodox romance I Hate But Love (Nikui anchikusho), a celebrity (played by megastar Yujiro Ishihara), dissatisfied with his personal and professional lives, impulsively leaves fast-paced Tokyo to deliver a much-needed jeep to a remote village. When his controlling manager, the woman he loves (Ruriko Asaoka), follows, the two must reconcile while dodging reporters.