Lawrence Kweller is an irascible, self- and movie-obsessed teenager living in the wilds of early-2000s Burlington, Ontario. He’s the kind of guy who, when he buys a movie ticket, mentions the director’s name just to show that he’s there for the right reasons. He dreams of NYU, where he’ll be mentored by a grateful Todd Solondz. But for Lawrence, who delivers every statement with utter certainty, this isn’t a mere dream: it’s locked in — as long as he can make thousands of dollars working part-time at his local video store, Sequels, to afford tuition.
Lawrence has more serious problems — ones that the 10 free video rentals he gets weekly at Sequels won’t solve. His egocentrism threatens his only real friendship, with longtime buddy and fellow lonely guy Matt Macarchuk, the put-upon co-star and co-creator of his student short. It becomes increasingly clear that Lawrence’s movie obsession (and his inability to tolerate anyone) is a way of burying a world of hurt and avoiding any real connection.