Ctrl + Shift + 5: Definition of Red is a video installation/visual essay that offers a semiotic and idiosyncratic definition of the color red. Taking into account the ambiguity of language and the complexity of its structures, it takes a single word and alludes to its infinite definitions, expressions, metaphors, and associations. This work explores how "red" has been historically, politically, and commercially instrumentalized to sell objects or ideologies, as well as its subliminal role in constructing perceptions of gender, power, and desire.
This research considers the biopolitics of language and how it infiltrates our collective consciousness, becoming an instrument of control shaped by the lessons we are taught and the media we consume. The rapid movement of images and information in the video reflects the frenetic energy of the digital age in which we live, and how the enormous amount of data we consume makes it impossible to define a particular word, idea, or concept—even something as seemingly simple as a color.
This is the first work in a line of research that examines how power structures are embedded in language, images, and information. Manipulation, obfuscation, and the rendering invisible of innocence are themes that appear throughout her work, as well as her affective and feminist approach to interweaving fragments of theory, history, and narrative in a non-linear fashion, constructing constellations that propose alternative ways of understanding.