Traditional iconography and contemporary fashion meld in the music video award-winning film director and multidisciplinary artist Mai Elgizouli made for a song by her sister, Sudanese singer-songwriter Hiba Elgizouli, with creative direction and costume design by sister Sally Elgizouli. “Bidaya” (“Beginning”) was written just before the start of the revolution in Khartoum, when people in the city were desperate and helpless but held onto hope, and the visual style envisions a brighter future for Sudanese women in particular.