In the fall of 1974 Doug Hall and Jody Procter began to develop a presidential archetype, which they called "the Artist-President." Procter wrote the speeches that Hall delivered "presidentially" in performances. Over time, the character became more explicitIy based on JFK, requiring a makeup artist and a speaking style more recognizably Kennedy-esque. On November 22, 1975, members of T. R. Uthco (at the Anthology Film Archives in New York) and Ant Farm (at a church in San Francisco) simultaneously screened media from their reenactment of President Kennedy's assassination. These were the first public showings of the work; screened before it was completed in early 1976 as the video, The Eternal Frame. This video is the Artist-President's (Doug Hall's) speech as it was delivered at both venues.