“Mining an ironic vein by turning technology against itself, AlienNATION undercuts the sociological ramifications of modern living. It is an astounding compendium of sci-fi images, textbook diagrams, special effects, and studio props, which together build multiple readings of the alien, the mysterious, and the obscure in American culture. From spaceships to tinker toys, porno pin-ups to modern office furniture, AlienNATION uses expert editing and a wonderfully kitsch soundtrack to examine the dizzying effect of ‘the future’ on mankind, including the pressure toward corporate conformity placed upon the average worker adrift in the workplace of tomorrow. Rats and laboratory mice figure throughout the video, walking on monitors and spinning on turntables, perhaps functioning as stand-ins for humans caught in the Space/rat race. What characterizes this particular video process (or ‘experimental’ total flow) is a ceaseless rotation of elements that change at every moment, with the result that no single element can occupy the position of ‘interpretant’ (or that of primary sign) for any length of time, but must be dislodged in the following instant, where it will be ‘interpreted’ or narrativized by a radically different kind of logo or image altogether.