1! is part of the Pop Manifestos series, a five video project realized in collaboration with Cokes' former students Seth Price and Damian Kulash, and originally conceived as part of a series for the conceptual band SWIPE. “I closed the Pop Manifestos series as originally conceived with 1! (2004) where I present the titles of 100 CDs I've valued most from the years 1997-2002 set to music composed by Michael Bell-Smith. The resulting 22-minute annotated discography of mostly German, electronic recordings will be juxtaposed with excerpts from music critic / philosopher Christoph Cox's essay on Gilles Deleuze, experimental electronica, and the limits of rock music's forms and ideological premises. Visually, the work appropriates an entire documentary on how to project a film as a "ready-made" ground for its layers of animated text. One could read the film projectionist in the digital video as an amusing metaphor for contemporary art and music practice.